GRAPHIC & MOTION DESIGN, 2023
MISSION
Role: Lead Digital Marketing Designer
Overview
MISSION is an apparel and activewear brand that equips its products with a unique cooling technology. As a digital marketing designer at ScienceMagic, I designed and delivered multi-channel digital campaigns across email, paid media, and organic social, ensuring strong visual consistency and clear brand expression. I also art-directed and coordinated video shoots for organic social media to produce high-quality social assets, balancing creative direction, storytelling, and platform-specific best practices.
Contents
PAID SOCIAL MEDIA
Building a Brand Identity through Digital Ads
Bundle Campaign
MISSION wanted to re-conceptualize their products as performance-ready bundles, highlighting the benefits of buying certain products together and emphasizing their practicality in everyday life. This Hiking Bundle, one of many bundles we promoted in this campaign, promotes MISSION's cooling bucket hat, towel, and socks.
Drew Brees Campaign
Drew Brees is one of MISSION's founding partners. The brand wanted to run a campaign that expanded on MISSION's founding story, targeting sports and performance-minded consumers and appealing to their passion for athleticism. The ad campaign also provides social validation and built trust with MISSION's target demographic.
UGC Campaign
Since MISSION wanted to highlight the products in-use, I made a series of Instagram ads that platformed user-generated content. The ad featured here shows the process by which the product's cooling technology is activated.
Thermal Capture Campaign
We shot a campaign using thermal cameras to capture the cooling effect of MISSION gear in real time. I created a series of digital ads to highlight this feature and serve as scientific validation to the customer.
ORGANIC SOCIAL MEDIA
Activating MISSION's Community
Everyday Essentials (Directed/Shot/Edited by Me)
I led an organic social shoot centered on MISSION's Everyday Essentials products, which included moisture-wicking socks and boxers. The result was a series of short-form reels, such as this one, which saw increased engagement from followers.
Stop Motion (Shot/Edited by Me)
The MISSION team wanted to highlight the Performance Hat on social to correspond with a sitewide sale. I created this stop motion reel to show customers the practicality of the Performance Hat's zippered pocket.
Product Carousels
I created carousels highlighting product imagery, such as the one featured here, to showcase various colorways and product details.
MARKETING EMAILS
Driving Click-Throughs
I designed 3-5 weekly marketing emails per week to support MISSION's promotions and website refreshes. Below are examples of my work.
