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GRAPHIC & MOTION DESIGN, 2024

Amy Jackson for Mayor

Role: Lead Digital Marketing Designer

Overview

In 2024, I worked as a freelance digital designer and strategist for Amy Jackson’s mayoral campaign in Alexandria, VA, where I led the campaign’s digital creative and communications across social and email. I designed paid and organic social ads, built and managed the campaign’s social media content calendar, and wrote marketing and fundraising emails to support voter outreach and engagement. 

Contents

PAID SOCIAL MEDIA

Boosting Name Recognition

I created this introductory ad for Amy Jackson to increase her name recognition in the primary election and highlight her career achievements.

DIGITAL AD BANNERS

Promoting Platform, Events

I designed an introductory ad package to run on Meta as well as Google Display Network. 

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