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GRAPHIC & MOTION DESIGN, 2024
Amy Jackson for Mayor
Role: Lead Digital Marketing Designer
Overview
In 2024, I worked as a freelance digital designer and strategist for Amy Jackson’s mayoral campaign in Alexandria, VA, where I led the campaign’s digital creative and communications across social and email. I designed paid and organic social ads, built and managed the campaign’s social media content calendar, and wrote marketing and fundraising emails to support voter outreach and engagement.
Contents
PAID SOCIAL MEDIA
Boosting Name Recognition
I created this introductory ad for Amy Jackson to increase her name recognition in the primary election and highlight her career achievements.
ORGANIC SOCIAL MEDIA
Promoting Platform, Events
I designed suites of graphics for Amy Jackson's Instagram and Facebook pages to help inform her followers of her platform positions, and to highlight upcoming events and important election-related deadlines.
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